Your agency’s talent and client relationships determine your success

People are your competitive advantage.

But the competition for top talent is fierce and the fight for great clients is cutthroat. Agencies are at creative war and poaching on both fronts is a real threat.

Here’s the good news: It doesn’t have to be that way…

What if you could attract and retain the best industry talent and connect with clients so deeply they would never dream of looking elsewhere?

Sound good? Keep reading!

Agencies don’t have time to get it wrong

Regardless of the type of agency you run, and whether you’re in-office, a remote workforce, or a hybrid of both, one thing is true: you don’t have time for mistakes, especially those that lead to employee turnover or client churn.

In agency life, stakes are high:

You’re working miracles

You have proposals to get out, workflows to manage, campaigns to execute, project launches to support, and clients to make happy, all within ever-shrinking budgets.

You’re facing scrutiny

You are moving fast and under constant pressure to compete, perform, produce, innovate, impress, and win against merciless deadlines on the biggest stages.

A woman drinking coffee and laughing with her colleagues

A group of colleagues laughing together while at work

“As an Orchestrator, I now know the kind of projects I want to work on, the kind of people I work well with, and the kind of projects and people I need to avoid.”

Samar Owais – Email Conversion Strategist for SaaS and eCommerce Brands

Let’s face it: Agency life gets a bad rap

Agency work isn’t for everyone. It’s fast-paced, challenging, and high-energy. For those who love chasing deals and thrive under pressure, it’s amazing. It’s also why agency life is known as hustle culture.

Many agency creatives and production-level team members report feeling overworked, stressed, and on the edge of burnout. And, it’s worse for remote teams who rarely connect beyond project meetings.

But not you! You’re reading this, which proves you want your agency to be better!

You care about your people, their well-being, and how they feel about their work, their team, and the clients they work with.
You want your people to experience a healthier work-life balance so they can thrive in their roles, perform at their best, and feel happier and more fulfilled with their work.
You also care about your clients and how they perceive your agency and their relationship with your team, as client acquisition and client retention are what keep you in business.

Build a better agency with Motivation Code

Successful agencies hire high performers and build cohesive teams. But it’s hard to identify the right next hire, ensure they experience job fit, ensure they are engaged, keep them motivated, and retain them over time.

Successful agencies also land and hang onto their clients because they know happy clients drive referrals, and it’s easier to sell more work to existing clients than it is to land new ones.

But client acquisition and developing client relationships that withstand internal challenges and external threats is tough.

You want clients to feel lucky they get to work with your team, and your team to feel lucky they get to work with your clients. Motivation Code can help on both fronts.

When your agency uses Motivation Code, you gain the insights and tools needed to:

Create a happy, healthy work culture with perfect-fit, fulfilled employees who wouldn’t dream of leaving.
Build rock-solid relationships with perfect-fit, happy clients who would never entertain a competitor’s pitch.

Learn About MCode For Agencies

Agencies + MCode =

Happy, satisfied teams and clients

Motivate your agency to outwork and outperform your competition by choice

When addressing the challenges agencies face, it’s easy for companies to tout solutions like better time-tracking, improved project management, accurate project estimation, realistic deadlines, flexible schedules, remote work options, and more benefits and perks.

Let’s face it, the recommendation lists are exhausting.

But none of it matters if your team members are disengaged, unmotivated, and unfulfilled.

Your agency’s performance and ultimate success are reliant on the motivation of its team members. When people are in roles that light them up and drive them to engage, perform at their best, leap over hurdles, and exceed all expectations, they work hard and move fast by choice. And when they go all in because they want to, magic happens and extraordinary outcomes are achieved.

MCode changes the game and puts your agency on a whole new playing field to ensure you come out on top and win more often

Understand high performance

Discovering an individual’s MCode helps you better understand who they are, how they’re wired, and what drives their best work. It reveals how they can contribute maximum value and achieve their full potential.

Create a positive work environment

When employees feel seen, understood, supported, and valued, and they know their work matters, coming to work is a rewarding experience and they feel happier, less stressed, more connected to their team, and satisfied.

Build efficient, effective teams

Team Workshops unify teams around shared objectives through greater awareness and empathy, stronger team relationships, improved communication and collaboration, and increased productivity and performance.

Build a burnout-resistant culture

Learn what employees need to succeed (what energizes and excites them vs. what drains and frustrates them) to shape their work to fit their strengths, tap into motivation, and set them up for success without burnout.

Predict and prevent conflict

Stress and pressure accentuate blind spots and introduce friction in teams. MCode tools highlight potential blind spots and friction points in advance to minimize conflict that can derail momentum and affect project success.

Empower confident leaders

With today’s workforce, a one-size-fits-all leadership approach won’t cut it. With MCode insights and tools, leaders can personalize their leadership to fit each individual on their team and become more effective leaders.

You can’t afford to ignore motivation if you want to identify and snag unicorn hires before competitors do, nurture their natural drive for high performance, and retain them for years to come. Motivation is the secret to empowering individual creatives, building successful teams, connecting a distributed workforce, and turning your agency into a high-performance powerhouse.

But your agency team is just one part of the equation…

MCode stories

“MCode helped me realize that I am a Learner. With this specialized knowledge of what motivates me, I now prioritize reading and sharing knowledge with my team as a recurring habit.

This small shift has made me a better leader and given me a clear path toward continuous improvement, adaptability, and innovation in my business and my personal life. MCode is like a key to a more fulfilling future, one where I do the stuff I like to do (what motivates me) and apply my motivation to my daily work.”

Paul Cook

Director of Marketing, Oxy Digital

“Learning I’m a Driver helped me understand what motivates me. It shed light on why past decisions were successes or head-scratchers.

Our business is a husband-and-wife web development team of two Drivers! Learning what motivates us has really helped us understand how we interact and informed our decisions about who we might want to add to our team next. Obviously, it will be based on their MCode!”

Carol Brouwer,

Pixel Organizer, TEMPORA

“Have you ever known something about yourself to be truer than true but lacked the words to express it? MCode gave me the language to describe the way I operate in the world that I didn’t even know I was lacking.

I’ve always known I was bent toward Visionary mindsets and big-picture thinking, but learning from MCode how to tailor my environment to ensure that I can thrive, while also being aware of obstacles along the way, has been a game changer. I’m happier than ever and my team is more engaged and empowered as a result.”

Justin Sainton

Founder, Zao

Your agency can’t grow on creativity and bold ideas alone, it needs clients

And not just any clients — happy clients.

To be profitable, sustainable, and successful, agencies need to keep the clients they have and consistently beat competitors to win new clients. But why would a client choose you or refer those in their networks to you? And how can you gain client buy-in for your ideas faster and with fewer questions or revisions?

Team collaborating on a project at an agency

When it comes to pitching your agency’s services and ideas:

You can blend in…

You can lean into the same boring, obvious messaging every other agency uses and tout your operational excellence, transparency, stellar customer service, creative innovation, meticulous quality, proven track record of success, and personalized account management.

You can stand out…

You can use MCode to discover what leads and clients value most and what drives their buying decisions and actions. Then, use that clarity to tailor your messaging, communication, and proposals to align perfectly with what drives stakeholders to say yes.

A man at work talking to his colleagues and smiling

That’s right!

Agencies use the MCode Framework with leads to better understand how they think and better customize pitches and proposals. They also use motivational insights with clients to learn what makes them tick and how ideas and deliverables should be discussed and presented to get faster approvals.

MCode helps agencies boost client loyalty and reduce client churn.

It comes down to prioritizing client satisfaction. As with team members, when leads and clients feel seen, understood, and valued, and you prove that you get them better than any other agency they have worked with, the impact is undeniable. It leads to:

Improved close rates.
Greater trust.
Resilient client relationships.
Increased retention rates.
More successful projects.

Unleash the potential of your agency with Motivation Code

When you use MCode in your agency, you also gain tools to empower your leaders to become better leaders, your teams to become more efficient and effective, and your agency to enjoy longer-lasting client relationships.

MCode offers assessment discounts and team workshops for agencies of all types and sizes. Here’s how it works in just three simple steps:

Step One

Every member of your team takes the MCode assessment (at a discount) to discover their MCodes and gain insight into who they are, what drives them, how they contribute value, and what they need to succeed.

Step Two

Results are articulated in a custom Team Motivational Map depicting your team’s concentrations and gaps, and the training workshop content is tailored to your team’s unique motivational makeup.

Step Three

A Certified MCode Executive Coach leads you and your team through interactive workshops that guide you and your team through understanding and applying MCode insights as a cohesive team.

Learn More About MCode Team Workshops

Get started today…

“One benefit of the MCode assessment are the insights I now have about being a Driver. Learning that Driver is my default tendency helps me be more compassionate with myself when tasks require more care.

It has also helped when leading my agency and helping our clients, as everyone has different motivations and needs. Instead of subconsciously expecting everyone to follow my Driver value set, I can recognize that desire in me, put it in its place, and meet others according to what they need.”

Jeff Large

Owner, Come Alive Creative

MCode for Agencies

Get the best from every team member every day

Reach out to learn how MCode can help your agency develop effective leaders, build a high-performing team, and nurture high-value client relationships through discounted assessments, onsite or online workshops, and employee engagement tools.