Stop losing deals you should be winning by tapping into buyer motivation
Learn how to tailor your message to match what your buyers care about most and transform the way you sell without changing your sales process.
Free on-demand sales training
Discover why prospects walk away from perfect solutions, and how motivation transforms sales conversations and increases close rates by up to 50%.
In just 17 minutes of straight training, Motivation Code CEO Chris Lema will explain why the typical one-size-fits-all sales approach fails and what you can do instead to spark interest, gain buy-in, and close more deals.
And no, this sales training isn’t proposing a new sales methodology or suggesting you change your whole sales approach. Instead, you’ll learn a new way to get inside your prospects’ heads so you can tailor your pitches to fit them perfectly — and it’s something you can do right away to enhance what you’re already doing.
This free webinar is presented by Chris Lema, CEO of Motivation Code. Chris is a seasoned executive, experienced product strategist, and business coach who has been part of six successful exits. He is an Achiever driven by challenge and motivated by the opportunity to add value.
In this free sales training, you’ll learn…
How to quickly identify what drives your prospect’s decisions using eight targeted questions that reveal their unique motivational patterns.
Why explaining features and benefits isn’t enough to close a sale, and the critical communication and messaging gap that’s costing you deals.
How to translate your value proposition to match a buyer’s internal motivational language — with real examples.
Practical techniques to reduce price sensitivity and increase conversion rates by framing perceived value in terms each buyer prioritizes.
A simple four-step process you can use to immediately integrate what you learn into your existing sales approach and process.
And yes, this is a pitch-free zone!
You won’t have to sit through a sales pitch, even at the end, and we’ll even email you a replay link in case you want to revisit the training later!
Sign up and get immediate access!
Enter your name and email below to gain access to this short yet impactful (and pitch-free) sales training!
Answer honestly…
Have you had the perfect product for a customer, and presented a flawless pitch, only to watch them walk away? Have you watched competitors win deals with lesser solutions? Is your close rate not where you want it to be?
The uncomfortable truth
Most people sell the way they prefer to buy, which works great when prospects buy in the same way. But when a buyer’s Motivations differ, that approach fails big time. It leads to longer sales cycles, lower win rates, increased price pressure, and deals lost, not because the product was wrong, but because the message missed the mark.
When your pitch doesn’t reflect what your prospective buyer values most, it creates hesitation, even when your solution is a perfect fit — and without knowing what’s behind the disconnect, you can’t fix it, and the deal is lost.
So, what do you do?
Tailor your pitch to their sweet spot
This training shows you how to quickly identify what matters most to your buyers — and how to tailor your pitch messaging to align with what matters most to them.
You’ll learn how to match your sales language to how individual buyers make buying decisions, bridge communication gaps without changing your existing process, and gain deeper buy-in faster.
You’ll also leave with a practical framework for motivational selling that you can apply immediately to land more yeses, reduce pushback, and sell more effectively to every type of buyer. Isn’t 17 minutes worth that kind of insight?!
Don’t miss this opportunity to transform your sales conversations. You’ve got the subject matter expertise, product knowledge, and sales skills — now add the missing piece that will help you make more sales.
Make motivation the competitive edge in your sales strategy
Ditch the one-size-fits-all approach to sales
Your sales process works. But it could work a lot better. What’s in your way isn’t a lack of sales skills, it’s a motivational mismatch, and a small alignment tweak can change everything.
In just 17 minutes (and that’s on 1X speed), you’ll learn:
- How using motivation to “read the room” helps you uncover the internal drivers behind buyers’ decisions.
- How to tailor your pitch so it resonates, reduces resistance, and increases your close rate.
And here’s the best part: You don’t have to change your current sales process to implement what you learn.
This is simply a new layer that enhances what you’re already doing and makes you a more effective salesperson.
